Within the Group, BNP Paribas Personal Finance is the specialist in providing financing for individual customers via its consumer credit and mortgage activities. BNP Paribas Personal Finance is No. 1 in France and Europe.
Acting on its own account, BNP Paribas Personal Finance offers a full range of loans to individuals under its Cetelem, Findomestic and AlphaCredit trademarks. These products are available to the customer at the point of sale (stores, car dealerships) or directly through its customer relations centres and the Internet.
At the same time, BNP Paribas Personal Finance lends its expertise to its partners for developing their business activities and marketing strategies. Consequently it is the preferred partner for brands operating in the areas of sales, services, banking and insurance.
It is also the benchmark company for crédit responsable® (responsible credit).
The Activities of the Personal Finance Business Line
BNP Paribas Personal Finance acts as its customers’ financial ally, providing useful and simple solutions to help them better manage their budgets.
As a multi-specialist in this market, it not only offers a range of financial products (conventional loans, car loans, revolving credit facilities), but also savings, contingency and insurance products.
In France, its traditional market, three savings products (the Livret A, the Cetelem savings account and the Cetelem Placement Vie life insurance contract) and two contingency fund products (Protexxio Savings and Protexxio Family Capital) were launched in 2010.
In June 2012, Cetelem innovates by launching the ‘Compte Epagne Cetelem 12X12 offer’, a special saving product which pays the regular payments and rewards the effort of savings.
BNP Paribas Personal Finance advises and assists its clients in achieving their real estate projects by providing a full range of mortgages.
In order to meet new consumer expectations, BNP Paribas Personal Finance has now complemented its product line with hybrid mortgage/loan consolidation products, tailored to the needs of consumers and their individual financial situations.
- Present in 25 countries
- 20,000 employees worldwide
- 123 billion euros in assets under management at end of 2011
- 20 milion customers
- No. 1 in consumer lending in France and Europe
- No. 1 in France and Europe in consumer credit (annual reports of companies active in consumer credit)
* 31 December 2011