In all its core businesses, BNP Paribas is determined to be a benchmark banking Group, focusing on customer satisfaction and actively pursuing the improvement of its earning capacity.

Created as a collective project, conceived by a group of men and women at the service of their customers and shareholders, the “bank for a changing world” has adopted from the very start four corporate values.

Together, they encapsulate the essence of its actions. These common values all come under the umbrella of the BNP Paribas signature and logo, the four stars “taking flight” emblem, a symbol of dynamism and progress.


  • Speed in the assessment of new situations and developments, and in identifying opportunities and risks
  • Efficiency in decision making and in action


  • Encouraging initiatives and new ideas
  • Recognising contributions  


  • Commitment to the service of clients and collective accomplishment
  • Exemplary behaviour


  • Aspiration for challenge and leadership
  • Desire to obtain team success in a competition where the referee is the client