In a competitive sector, innovation acts as a means of differentiating the company and improving customer satisfaction. It provides impetus for developing products and services that are completely in line with customers’ expectations.  To achieve this goal, BNP Paribas mobilises and motivates its employees through the Spirit of Innovation Programme. 

 

 

Responsible Innovation: Inspiring Confidence

We must innovate, of course, but not without a clear strategic approach. In order to develop products and services that also address customers’ concerns about sustainable development, BNP Paribas advocates responsible innovation. This responsible approach focuses on ensuring that our progress will benefit not only the bank but also all other stakeholders.

 

The Innovation Awards: An Innovation Management Driver

In 2007, BNP Paribas introduced a tool for promoting innovation in the form of a competition designed to stimulate and reward the creativity and expertise of its employees: The Group Innovation Awards.

This annual competition, which is open to all employees across the world, aims to instil a spirit of innovation throughout the Group and to reward the winners (whether individuals or teams) for their ideas and projects.

 

 

Questions on the Innovation Awards to Antoine Sire, Head of  Brand, Communications & Quality at BNP Paribas

  Read the extract of the interview with Antoine Sire