“Roland-Garros has played a decisive role in building our visibility. It remains the “flagship” event of our tennis sponsoring programme. Our loyalty to this sport in all of its dimensions reflects the core values that are essential to a bank operating on the ground: local presence and support over the long term.”
Jean-Laurent Bonnafé, CEO of BNP Paribas
1973. Philippe Chatrier, then President of the French Tennis Federation, wanted to build box seats on the centre court at Roland Garros. The project was proposed to BNP, which agreed to finance the construction. In recognition of this partnership, three letters appeared on the famous court cover. BNP became the official sponsor of Roland Garros, now one of the biggest sporting events on the planet.
Evidence of this loyalty: during the 2012 French Open, BNP Paribas renewed its “official sponsor” partnership agreement with Roland Garros for another five years, until 2016.
Tennis has evolved significantly to become one of the most popular sports in the world, just as the Group has grown significantly to become BNP Paribas, one of the leading international companies in the banking and financial sector. For more than 40 years, BNP Paribas has steadily expanded its commitment to tennis throughout the world as the Group’s business has become more and more international.
Tennis isn’t just two players facing each other on a court. This sport is part of our shared history: professionals, amateur players, journalists, fans ... In 2013, we celebrated 40 years of loyalty to Roland Garros. To mark the occasion, we designed the “40ans.wearetennis.com” website, where you can experience all of the emotions that 4 decades of a tournament as special as Roland Garros creates.