Since its creation in 2000, the BNP Paribas brand has rooted its communication firmly in the world of film, continuing the tradition established by BNP.
The choice of film reflects the fact that the Group has certain values in common with cinema: it is accessible to everyone, promotes creativity, makes dreams come true and is developing against a backdrop of innovation.
BNP Paribas uses this partnership to present the image of a bank that is close to its customers and their creative, professional and personal values and goals, while its international dimension enables the Group to extend its actions throughout the world.
The relationship embraces all types of cinema, including independent film-making, event marketing and support for creation, production and young talents. The bank also draws inspiration from films for its advertising campaigns.