Since its creation in 2000, the BNP Paribas brand has rooted its communication firmly in the world of film, continuing the tradition established by BNP.
The choice of film reflects the fact that the Group has certain values in common with cinema: it is accessible to everyone, promotes creativity, makes dreams come true and is developing against a backdrop of innovation.
BNP Paribas uses this partnership to present the image of a bank that is close to its customers and their creative, professional and personal values and goals, while its international dimension enables the Group to extend its actions throughout the world.
The relationship embraces all types of cinema, including independent film-making, event marketing and support for creation, production and young talents. The bank also draws inspiration from films for its advertising campaigns.
BNP Paribas & Cinema: Explore the new graphic universe
At BNP Paribas, cinema is a real passion.
And when we are passionate about cinema, we want to see movies, talk about movies, get other people talking about movies... and we don't ever want to stop!
This Fall, explore the new BNP Paribas cinema universe - in the press, our bank branches, online and at the movies - through a film directed by Olivier Megaton (Transporters 3, Taken 2). You'll see your favorite cinema icons come together to destroy the emblematic "The End" in a series of spectacular explosions. A true celebration of cinema!.
Watch the video (French only)