Promoting cultural cooperation programs, enabling musicians to receive training to develop their musical projects and supporting the creation and distribution of music are all ways in which BNP Paribas helps to bring musicians and their audiences together.
A Troupe of Young Soloists at the Grand Théâtre de Genève
In 2010, a troupe of talented young singers joined the Grand Théâtre de Genève, an institution of Europe-wide renown. As these young performers are directly attached to the Grand Théâtre and participate in several productions each year, they have developed the sense and spirit of a true vocal troupe within the institution.
This project helps to support the future of promising young artists and gives the public frequent opportunities to enjoy the voices that it has come to admire. The BNP Paribas Suisse Foundation, which has been a partner of the Grand Théâtre de Genève since 1996, is delighted to support this new project.
La Folle Journée de Nantes: A Daring and Successful Gamble
In 1995, René Martin, a creative director for music festivals, nurtured the ambition to democratise classical music by holding a unique event in the heart of Nantes, France.
Both rhe City of Nantes and BNP Paribas were won over by the project. Today, La Folle Journée (the Crazy Day) has become 5 crazy days where outstanding performers delight nearly 130,000 spectators. It is one of the largest classical music events in Europe. Since 2011, educational and social programs have also been included in the festival.
Promoting Talented Young Musicians
For more than sixty years, the Concours Musical International Reine Elisabeth de Belgique (CMIREB) (the Queen Elisabeth of Belgium International Music Competition) has rewarded talented young instrumentalists, singers and composers. It is considered to be one of the most prestigious music competitions in the world, and its winners are often assured of successful solo careers.
The competition, which is broadcast on several television channels, is one of the most important cultural events in Europe and contributes to bringing the love of classical music to a wider audience. In 2011, BNP Paribas celebrated the 20th year of the partnership between its Belgian subsidiary, BNP Paribas Fortis, and the CMIREB.
To enhance this rewarding partnership, the BNP Paribas Foundation has made a commitment to increasing popular knowledge of the winners, thereby opening up new international distribution opportunities for them.
