The Keep Reaching campaign is all about our customers, and their ambitions to build a better tomorrow. BNP Paribas is the bank for a changing world: it celebrates its clients as people, encourages them in their endeavours, and supports them with all the resources at its disposal. Banks don’t change the world; people do. This is why we want to serve our customers in the best way we can. Our only measure of success is how much we have been able to help our customers to achieve their goals, and we believe that we can achieve this by providing them with the best possible quality of service.
Keep Reaching is our way of expressing our perception of change as a powerful, positive force for progress. When we celebrate change, we celebrate our customers. Every day holds promises and challenges to be met. At BNP Paribas, we understand it takes everyone to move the world forward.
The BNP Paribas logo is called the “taking flight symbol”. Four stars, evoking Europe and universality, are transformed into birds in a circular movement. They symbolise openness, freedom, development, and the ability to evolve and adapt. This flight takes place within a green square, a symbol of the natural world and of optimism. The great majority of BNP Paribas Group brands have adopted this logo.
BNP Paribas’ slogan is “The bank for a changing world”. This slogan has been associated with the brand since its inception. It embodies the bank’s values.
